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	<title>Comments on: Want to be the next Google? Create enduring values</title>
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		<title>By: edhardy622</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-895521</link>
		<dc:creator>edhardy622</dc:creator>
		<pubDate>Wed, 14 Oct 2009 11:39:32 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-895521</guid>
		<description>British law student sues Abercrombie-Fitch for disability discrimination.&lt;br&gt;&lt;a href=&quot;http://www.abercrombiefitchstore.co.uk&quot; rel=&quot;nofollow&quot;&gt;http://www.abercrombiefitchstore.co.uk&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>British law student sues Abercrombie-Fitch for disability discrimination.<br /><a href="http://www.abercrombiefitchstore.co.uk" rel="nofollow">http://www.abercrombiefitchstore.co.uk</a></p>
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		<title>By: Create enduring values &#171; Anatomy of a Recovering Entrepreneur and Other Non-Associated Ramblings</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-830014</link>
		<dc:creator>Create enduring values &#171; Anatomy of a Recovering Entrepreneur and Other Non-Associated Ramblings</dc:creator>
		<pubDate>Thu, 02 Oct 2008 15:16:12 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-830014</guid>
		<description>[...] enduring&#160;values October 2, 2008 Posted by chrispike01 in startups.  trackback  From: Want to be the next Google? Create enduring values » VentureBeat The first and primary motive for setting up this company was to create a stable work environment [...]</description>
		<content:encoded><![CDATA[<p>[...] enduring&nbsp;values October 2, 2008 Posted by chrispike01 in startups.  trackback  From: Want to be the next Google? Create enduring values » VentureBeat The first and primary motive for setting up this company was to create a stable work environment [...]</p>
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		<title>By: Brice</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874939</link>
		<dc:creator>Brice</dc:creator>
		<pubDate>Sat, 27 Sep 2008 07:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874939</guid>
		<description>Great post.  Difficult to do.</description>
		<content:encoded><![CDATA[<p>Great post.  Difficult to do.</p>
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		<title>By: Bernard Moon</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874936</link>
		<dc:creator>Bernard Moon</dc:creator>
		<pubDate>Fri, 19 Sep 2008 10:33:08 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874936</guid>
		<description>thanks, mc, for the thoughtful reply!</description>
		<content:encoded><![CDATA[<p>thanks, mc, for the thoughtful reply!</p>
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		<title>By: mc0123</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874938</link>
		<dc:creator>mc0123</dc:creator>
		<pubDate>Fri, 19 Sep 2008 09:18:09 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874938</guid>
		<description>Danish, I was referring to the relationship between core values and brand value.  While core values are based upon an ideal, brand value is considered to be the expression of an organization.  I suppose brand value is more of a perception than a goal/vision.  Sometimes the two value systems are the same, other times they are not.   Some may argue that it&#039;s directly related; nonetheless, there is definitely a dotted-line relationship between the two.  ...didn&#039;t intend to be over complicated or make a philosophical statement.  Thanks for pointing it out though~</description>
		<content:encoded><![CDATA[<p>Danish, I was referring to the relationship between core values and brand value.  While core values are based upon an ideal, brand value is considered to be the expression of an organization.  I suppose brand value is more of a perception than a goal/vision.  Sometimes the two value systems are the same, other times they are not.   Some may argue that it&#39;s directly related; nonetheless, there is definitely a dotted-line relationship between the two.  &#8230;didn&#39;t intend to be over complicated or make a philosophical statement.  Thanks for pointing it out though~</p>
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		<title>By: Bernard Moon</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874927</link>
		<dc:creator>Bernard Moon</dc:creator>
		<pubDate>Fri, 19 Sep 2008 08:41:33 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874927</guid>
		<description>yep, i agree with your primary comment. (i.e. &lt;a href=&quot;http://insidework.net/resources/articles/hiring-right&quot; rel=&quot;nofollow&quot;&gt;http://insidework.net/resources/articles/hiring...&lt;/a&gt;)</description>
		<content:encoded><![CDATA[<p>yep, i agree with your primary comment. (i.e. <a href="http://insidework.net/resources/articles/hiring-right" rel="nofollow"></a><a href="http://insidework.net/resources/articles/hiring.." rel="nofollow">http://insidework.net/resources/articles/hiring..</a>.)</p>
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		<title>By: Mike</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874926</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 19 Sep 2008 08:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874926</guid>
		<description>Bernard, good responding points.  I think you get the jist of my prior comments, though.</description>
		<content:encoded><![CDATA[<p>Bernard, good responding points.  I think you get the jist of my prior comments, though.</p>
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		<title>By: Mike</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874930</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 19 Sep 2008 08:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874930</guid>
		<description>Aiden&lt;br&gt;&lt;br&gt;You miss my point entirely. My point is that people from Stanford have much more opportunity to progress, than people at a SJSU. Stanford is a much more affluent environment, thus potential entreprenuers have many more influential connections there. JFK Jr, when he was alive said when he was starting out his magazine, that because of his status he had enormous opportunities because of his status. The same philosophy applies to the Stanford environment. You, yourself, are proving my point. You don&#039;t know the people from SJSU, but you are assuming because the applicant has Stanford on their resume that the person must be of more value that the SJSU applicant. I understand the idea of coming from affluency and wanting to attend an elite school. However, there are many sharp minded kids, whose parents simply cannot afford the Stanford tuition. Thus, they are not exposed to influential connections in the way that Stanford students are.  I&#039;ll go you one more; if venture capitalists would make attempts to reach students at state run schools, I&#039;m sure they would meet just as many creative and intelligent students. Bottom line, the old saying, &quot;it&#039;s not what you know, but who you know,&quot; is still very relative today.</description>
		<content:encoded><![CDATA[<p>Aiden</p>
<p>You miss my point entirely. My point is that people from Stanford have much more opportunity to progress, than people at a SJSU. Stanford is a much more affluent environment, thus potential entreprenuers have many more influential connections there. JFK Jr, when he was alive said when he was starting out his magazine, that because of his status he had enormous opportunities because of his status. The same philosophy applies to the Stanford environment. You, yourself, are proving my point. You don&#39;t know the people from SJSU, but you are assuming because the applicant has Stanford on their resume that the person must be of more value that the SJSU applicant. I understand the idea of coming from affluency and wanting to attend an elite school. However, there are many sharp minded kids, whose parents simply cannot afford the Stanford tuition. Thus, they are not exposed to influential connections in the way that Stanford students are.  I&#39;ll go you one more; if venture capitalists would make attempts to reach students at state run schools, I&#39;m sure they would meet just as many creative and intelligent students. Bottom line, the old saying, &#8220;it&#39;s not what you know, but who you know,&#8221; is still very relative today.</p>
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		<title>By: Danish</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874937</link>
		<dc:creator>Danish</dc:creator>
		<pubDate>Fri, 19 Sep 2008 05:29:46 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874937</guid>
		<description>I missed a thing here, what is &quot;dotted-line&quot; please explain anyone</description>
		<content:encoded><![CDATA[<p>I missed a thing here, what is &#8220;dotted-line&#8221; please explain anyone</p>
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		<title>By: mc0123</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874935</link>
		<dc:creator>mc0123</dc:creator>
		<pubDate>Fri, 19 Sep 2008 02:40:39 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874935</guid>
		<description>Bernard, a home run.  Nicely architected article.  Your retrospect on the fundamentals of the birth and growth of well-known companies is really a prospect for the aspirants.  You&#039;ve got me thinking hard about the &quot;dotted-line&quot; relativity of core values vs brand value, and how the right executive chef can harmonize that billion dollar secret sauce.  &lt;br&gt;&lt;br&gt;And as for hiring elites, what works for one company may not work for another.  It&#039;s obvious that there are many combinatorial factors that go into brewing success.  Each of the cases fore mentioned are good examples to learn from...and they happen to have a pattern of strong core values plus the appropriate leadership.  The important lesson I&#039;m getting from this article is that you should have them than not.</description>
		<content:encoded><![CDATA[<p>Bernard, a home run.  Nicely architected article.  Your retrospect on the fundamentals of the birth and growth of well-known companies is really a prospect for the aspirants.  You&#39;ve got me thinking hard about the &#8220;dotted-line&#8221; relativity of core values vs brand value, and how the right executive chef can harmonize that billion dollar secret sauce.  </p>
<p>And as for hiring elites, what works for one company may not work for another.  It&#39;s obvious that there are many combinatorial factors that go into brewing success.  Each of the cases fore mentioned are good examples to learn from&#8230;and they happen to have a pattern of strong core values plus the appropriate leadership.  The important lesson I&#39;m getting from this article is that you should have them than not.</p>
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		<title>By: Sean</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874934</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Thu, 18 Sep 2008 22:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874934</guid>
		<description>Big companies never really depend on tech to win in market -- not google, neither apple -- in stead, they depend on massive marketing resource and brand advantage.&lt;br&gt;&lt;br&gt;The article seemed to try to bring up issues on facebook (which you might think there is no much technology barrier, but as I said above, it&#039;s really not a problem for big company like facebook&#039;s current scale). &lt;br&gt;&lt;br&gt;But if what Bernard mentioned, but not explicitly elaborated in the article, is true, that is a real problem.</description>
		<content:encoded><![CDATA[<p>Big companies never really depend on tech to win in market &#8212; not google, neither apple &#8212; in stead, they depend on massive marketing resource and brand advantage.</p>
<p>The article seemed to try to bring up issues on facebook (which you might think there is no much technology barrier, but as I said above, it&#39;s really not a problem for big company like facebook&#39;s current scale). </p>
<p>But if what Bernard mentioned, but not explicitly elaborated in the article, is true, that is a real problem.</p>
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		<title>By: Bernard Moon</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874932</link>
		<dc:creator>Bernard Moon</dc:creator>
		<pubDate>Thu, 18 Sep 2008 20:36:28 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874932</guid>
		<description>Thanks, Dave.  My wife being at Google allowed me to provide a more detailed insight into the execution of their core values, and I&#039;m not really biased towards Google which is shown in this op-ed and others (i.e. &lt;a href=&quot;http://mashable.com/2008/07/18/google-lively-another-what-if/&quot; rel=&quot;nofollow&quot;&gt;http://mashable.com/2008/07/18/google-lively-an...&lt;/a&gt;).&lt;br&gt;&lt;br&gt;Agreed.  I never stated that Google was the first or only company to ask value-driven questions when hiring.  Thanks!</description>
		<content:encoded><![CDATA[<p>Thanks, Dave.  My wife being at Google allowed me to provide a more detailed insight into the execution of their core values, and I&#39;m not really biased towards Google which is shown in this op-ed and others (i.e. <a href="http://mashable.com/2008/07/18/google-lively-another-what-if/" rel="nofollow"></a><a href="http://mashable.com/2008/07/18/google-lively-an.." rel="nofollow">http://mashable.com/2008/07/18/google-lively-an..</a>.).</p>
<p>Agreed.  I never stated that Google was the first or only company to ask value-driven questions when hiring.  Thanks!</p>
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		<title>By: Bernard Moon</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874925</link>
		<dc:creator>Bernard Moon</dc:creator>
		<pubDate>Thu, 18 Sep 2008 20:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874925</guid>
		<description>going granular in this discussion, i know there are people at Google not from elite schools.  of course they still had solid GPAs and good test scores.  also remember that sergey brin went to undergrad at the University of Maryland - College Park, which is a good school but not elite, and larry page attended University of Michigan before Stanford.</description>
		<content:encoded><![CDATA[<p>going granular in this discussion, i know there are people at Google not from elite schools.  of course they still had solid GPAs and good test scores.  also remember that sergey brin went to undergrad at the University of Maryland &#8211; College Park, which is a good school but not elite, and larry page attended University of Michigan before Stanford.</p>
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		<title>By: Engago team</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874933</link>
		<dc:creator>Engago team</dc:creator>
		<pubDate>Thu, 18 Sep 2008 16:17:07 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874933</guid>
		<description>Google is based upon their own technology for search and organizing computer systems.&lt;br&gt;Additionally they got into advertising business in order to make money.&lt;br&gt;&lt;br&gt;The next Google needs to have their own technology too.&lt;br&gt;&lt;br&gt;As Brin says:&lt;br&gt; &quot;When it’s too easy to get money, then you get kind of a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.&quot;&lt;br&gt;&lt;br&gt;Thus thanks to the CreditCrunch and the following TechCrunch the new leaders will emerge soon from the dust.</description>
		<content:encoded><![CDATA[<p>Google is based upon their own technology for search and organizing computer systems.<br />Additionally they got into advertising business in order to make money.</p>
<p>The next Google needs to have their own technology too.</p>
<p>As Brin says:<br /> &#8220;When it’s too easy to get money, then you get kind of a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.&#8221;</p>
<p>Thus thanks to the CreditCrunch and the following TechCrunch the new leaders will emerge soon from the dust.</p>
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		<title>By: Dave</title>
		<link>http://venturebeat.com/2008/09/17/want-to-be-the-next-google-create-enduring-values/comment-page-1/#comment-874931</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 18 Sep 2008 15:14:53 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97914#comment-874931</guid>
		<description>Bernard, great piece. Nice work. This one&#039;s a keeper, though I&#039;m not keen on your lack of objectivity when talking Google, especially after reading that your wife is a Google employee.  That deflates the impact of the article, so watch that.&lt;br&gt;You say that Googlers ask of potential employees, &quot; &#039;Is this person Googley? Are they nice? Is this someone I want to work with?&#039; &quot; and that it&#039;s &quot;rare for companies to ask such questions, but this is something the founders wanted to be a part of Google’s culture.&quot;  &lt;br&gt;I disagree.   Google may lay claim to a great many things but it certainly isn&#039;t the only company that asks these type of questions to themselves when considering job applicants.  In fact, I&#039;d argue that Google no longer believes in these values, since I know several Google employees that would laugh at such claims.  Times are changing at Google at not necessarily for the better.</description>
		<content:encoded><![CDATA[<p>Bernard, great piece. Nice work. This one&#39;s a keeper, though I&#39;m not keen on your lack of objectivity when talking Google, especially after reading that your wife is a Google employee.  That deflates the impact of the article, so watch that.<br />You say that Googlers ask of potential employees, &#8221; &#39;Is this person Googley? Are they nice? Is this someone I want to work with?&#39; &#8221; and that it&#39;s &#8220;rare for companies to ask such questions, but this is something the founders wanted to be a part of Google’s culture.&#8221;  <br />I disagree.   Google may lay claim to a great many things but it certainly isn&#39;t the only company that asks these type of questions to themselves when considering job applicants.  In fact, I&#39;d argue that Google no longer believes in these values, since I know several Google employees that would laugh at such claims.  Times are changing at Google at not necessarily for the better.</p>
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