Comments on: Facebook’s Lexicon dives deeper to show you what’s hot with Facebook users http://venturebeat.com/2008/09/19/facebooks-lexicon-dives-deeper-to-show-you-whats-hot-with-facebook-users/ News About Tech, Money and Innovation Wed, 25 Nov 2009 16:28:31 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Eric Eldon http://venturebeat.com/2008/09/19/facebooks-lexicon-dives-deeper-to-show-you-whats-hot-with-facebook-users/comment-page-1/#comment-863236 Eric Eldon Sat, 20 Sep 2008 23:49:40 +0000 http://venturebeat.com/?p=98058#comment-863236 Peter, I agree. I wonder if letting third parties track custom data is going to be a premium service? Might be an interesting secondary revenue model. Peter, I agree. I wonder if letting third parties track custom data is going to be a premium service? Might be an interesting secondary revenue model.

]]> By: Peter Corbett http://venturebeat.com/2008/09/19/facebooks-lexicon-dives-deeper-to-show-you-whats-hot-with-facebook-users/comment-page-1/#comment-863235 Peter Corbett Sat, 20 Sep 2008 19:45:49 +0000 http://venturebeat.com/?p=98058#comment-863235 The new Lexicon app is 'pretty cool' but incredibly restrictive - especially since you can only choose from 17 topics to track.<br><br>The really value in this tool will be when any word can be tracked and displayed long with sentiment. As an interactive & brand strategist i'm excited by the possibility of monitoring mentions of my clients branded keywords in facebook and seeing a) how they trend and b) what the sentiment around them is.<br><br>Once Facebook ads a last layer to them mix - integration with their social ads platform - we'll be able to see in near real time the effect of social ads on sentiment around brands. The new Lexicon app is 'pretty cool' but incredibly restrictive – especially since you can only choose from 17 topics to track.

The really value in this tool will be when any word can be tracked and displayed long with sentiment. As an interactive & brand strategist i'm excited by the possibility of monitoring mentions of my clients branded keywords in facebook and seeing a) how they trend and b) what the sentiment around them is.

Once Facebook ads a last layer to them mix – integration with their social ads platform – we'll be able to see in near real time the effect of social ads on sentiment around brands.

]]>