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Change.org moves from social media to blogging in order to raise cause awareness

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Change.org, the year-old site that helps people work on causes they care about, is launching a blog network for social issues. The site started as a searchable collection of resources for connecting people directly with organizations for a variety of causes. Prior to today’s relaunch, Change.org looked to social networks like Facebook in order to spread the word, using a Facebook application and some Facebook groups. But, as these networks are often semi-closed, the ability for Change.org to become a destination site through things like web search was limited.

Change.org new blog network

The new blog format makes it easier for Change.org to redistribute its content across the web and gain additional traction for its site. Sustained by an in-house editorial staff, the network covers a wide pool of different causes, like genocide or the 2008 presidential election. Change.org still has a section for the people behind the causes, as well as the nonprofits that could use passionate supporters.

Another competitor, Celsias, began as a blog for environmental causes and branched out to become a network enabling people to participate in a given cause.

Here’s a video of the founder speaking yesterday in New York, via CenterNetworks:


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