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Mobile and web content producer Booyah announced today that it received $4.5 million from Kleiner Perkins. The two seem like a good match, considering the company’s job listings for iPhone engineers and the investor’s special iPhone developers fund.
The Silicon Valley-based startup remains in stealth mode, and KP is its only named backer so far. Still, there are reasons to believe they might come out with something special. Its founders — Sam Christiansen, Keith Lee and Brian Morrisoe — previously worked at Blizzard Entertainment, home of the World of Warcraft games, as well as Activision and Insomniac Games. Between them, the latter two are responsible for gems like Call of Duty, Tony Hawk Pro Skater, Resistance and Ratchet & Clank.
If that doesn’t prime expectations, at least the founders have high hopes for themselves. Their stated goal? To “blow people away with a product that actually improves their life while simultaneously delighting them.” And if that wasn’t enough — “Do good, to help other people do good, to change the world.”
VentureBeat’s VB Insight team is studying email marketing tools.
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