Comments on: Mobile ad network AdMob hits profitability, raises $15.7 million http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/ News About Tech, Money and Innovation Wed, 25 Nov 2009 12:19:57 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: edhardy622 http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-895003 edhardy622 Tue, 13 Oct 2009 12:46:12 +0000 http://venturebeat.com/?p=99417#comment-895003 British law student sues Abercrombie-Fitch for disability discrimination.<br><a href="http://www.abercrombieshop.us" rel="nofollow">http://www.abercrombieshop.us</a> British law student sues Abercrombie-Fitch for disability discrimination.
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]]> By: Gerard http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-860734 Gerard Wed, 03 Dec 2008 02:44:04 +0000 http://venturebeat.com/?p=99417#comment-860734 Does not seem too bad, would value changing notes with you Does not seem too bad, would value changing notes with you

]]> By: Admob’s iPhone ad business continues to grow » VentureBeat http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-834345 Admob’s iPhone ad business continues to grow » VentureBeat Wed, 19 Nov 2008 20:02:56 +0000 http://venturebeat.com/?p=99417#comment-834345 [...] issue is how mobile advertising spending itself will be affected by recession-fueled cutbacks. Admob has been bullish about its chances, as the company told us last [...] [...] issue is how mobile advertising spending itself will be affected by recession-fueled cutbacks. Admob has been bullish about its chances, as the company told us last [...]

]]> By: Online Marketing Blog » Blog Archive » Mobile’s Big Break http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-832102 Online Marketing Blog » Blog Archive » Mobile’s Big Break Mon, 27 Oct 2008 14:43:50 +0000 http://venturebeat.com/?p=99417#comment-832102 [...] funding, despite the lagging economy and gloomy economic forecasts. The company reported a tripling of the number of ads it served this year to 4.52 [...] [...] funding, despite the lagging economy and gloomy economic forecasts. The company reported a tripling of the number of ads it served this year to 4.52 [...]

]]> By: How big is the mobile marketing opportunity from WAP sites in India? | BG Mahesh | mahesh.com http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-831960 How big is the mobile marketing opportunity from WAP sites in India? | BG Mahesh | mahesh.com Sat, 25 Oct 2008 10:56:18 +0000 http://venturebeat.com/?p=99417#comment-831960 [...] of the leading mobile marketing agencies, Admob, raised $15.7m from leading funds. When it came to the mobile marketing market size in India, Admob has always [...] [...] of the leading mobile marketing agencies, Admob, raised $15.7m from leading funds. When it came to the mobile marketing market size in India, Admob has always [...]

]]> By: Mobile’s Big Break | Webbyn.com http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-831915 Mobile’s Big Break | Webbyn.com Fri, 24 Oct 2008 12:50:00 +0000 http://venturebeat.com/?p=99417#comment-831915 [...] funding, despite the lagging economy and gloomy economic forecasts. The company reported a tripling of the number of ads it served this year to 4.52 [...] [...] funding, despite the lagging economy and gloomy economic forecasts. The company reported a tripling of the number of ads it served this year to 4.52 [...]

]]> By: AdMob Adding More Money for Mobile Ads | Viraload http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-831780 AdMob Adding More Money for Mobile Ads | Viraload Wed, 22 Oct 2008 20:57:53 +0000 http://venturebeat.com/?p=99417#comment-831780 [...] Accel Partners participating in the round  for  further  expansion plans.  AdMob has been reported to have reached profitability earlier this year.  AdMob serves both display advertising and [...] [...] Accel Partners participating in the round  for  further  expansion plans.  AdMob has been reported to have reached profitability earlier this year.  AdMob serves both display advertising and [...]

]]> By: Sean http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-860733 Sean Wed, 22 Oct 2008 19:33:31 +0000 http://venturebeat.com/?p=99417#comment-860733 Double-digit YoY growth in Indonesia, the Phillipines, and Nigeria. Is the majority of their growth to advertising markets with low CTRs and low cost-per-click?<br><br>Quoting growth in ads served when the service is primarily monetized via clicks is not the most interesting number. I'd like to see clicks per country instead and eCPM.<br><br>VERY BACK-OF-ENVELOPE MATH:<br><br>(US Ads serverd 1.9B) * (CTR of 0.50%) = 9,963,660 clicks * (Average CPC of $0.15) = about $1.5M. Assume AdMob takes 30% of that = $450k/month of about $5.3M a year from the US market. Global it would be around $13M in click revenue.<br><br>I have no idea how many employees, let's guess 75 at fully-loaded cost of $200k in the valley = $15M/year. <br><br>So the numbers aren't _that_ far off but there are a lot of assumptions like average CTR and CPC/CPM splits. <br><br>Does anyone have any more insight? Am I way off on the numbers? Double-digit YoY growth in Indonesia, the Phillipines, and Nigeria. Is the majority of their growth to advertising markets with low CTRs and low cost-per-click?

Quoting growth in ads served when the service is primarily monetized via clicks is not the most interesting number. I'd like to see clicks per country instead and eCPM.

VERY BACK-OF-ENVELOPE MATH:

(US Ads serverd 1.9B) * (CTR of 0.50%) = 9,963,660 clicks * (Average CPC of $0.15) = about $1.5M. Assume AdMob takes 30% of that = $450k/month of about $5.3M a year from the US market. Global it would be around $13M in click revenue.

I have no idea how many employees, let's guess 75 at fully-loaded cost of $200k in the valley = $15M/year.

So the numbers aren't _that_ far off but there are a lot of assumptions like average CTR and CPC/CPM splits.

Does anyone have any more insight? Am I way off on the numbers?

]]> By: pbreit http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-860732 pbreit Wed, 22 Oct 2008 13:19:13 +0000 http://venturebeat.com/?p=99417#comment-860732 The link provided does not really conclude profitability. Mobile continues to strike me as a sub-optimal advertising platform. The link provided does not really conclude profitability. Mobile continues to strike me as a sub-optimal advertising platform.

]]> By: MobHappy » Blog Archive » Show Us The Money http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-831721 MobHappy » Blog Archive » Show Us The Money Wed, 22 Oct 2008 11:45:38 +0000 http://venturebeat.com/?p=99417#comment-831721 [...] the venerable New York Times and Wall Street Journal to the thrusting young upstarts at GigaOm and VentureBeat. A fine job by AdMob’s marketing team (Nicole and Jason especially) and PR [...] [...] the venerable New York Times and Wall Street Journal to the thrusting young upstarts at GigaOm and VentureBeat. A fine job by AdMob’s marketing team (Nicole and Jason especially) and PR [...]

]]> By: Oliver's Stuff » Mobile advertising network AdMob has become a darling of Silicon Valley... http://venturebeat.com/2008/10/21/mobile-ad-network-admob-hits-profitability-raises-157-million/comment-page-1/#comment-831711 Oliver's Stuff » Mobile advertising network AdMob has become a darling of Silicon Valley... Wed, 22 Oct 2008 07:15:46 +0000 http://venturebeat.com/?p=99417#comment-831711 [...] — a $15.7 million third round of funding, with participation from Accel Partners — Venturebeat 03:11 AM View the discussion thread.blog comments powered by [...] [...] — a $15.7 million third round of funding, with participation from Accel Partners — Venturebeat 03:11 AM View the discussion thread.blog comments powered by [...]

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