Martini Media, ad network for the affluent gets richer

The Martini Media Network, a company that serves ads on websites targeting the wealthy, received an undisclosed amount in first-round funding from Venrock. The San Francisco-based company also seeks to drive traffic to sites that carry these ads through widgets, skins and mobile means.

The network works with sites and advertisers in relatively low-traffic areas like sailing, equestrian sports, cigars, golf and wine. It also plans to launch a blog keeping track of news and updates in these categories called MartiniLife sometime in the near future.

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