Odysii uses $15M to light up digital signs in the U.S.
Odysii, developer of software that can distribute content to thousands of digital signs at the same time, will apply a new $15 million fund expansion to the U.S. The Israeli company, previously called TVeez, has mostly kept its sights on Europe and South America until now.
In fact, it has already kicked off its roll out to the U.S. with the establishment of a headquarters in New York and the hiring of Jeff Gattis, director of project management for Microsoft’s Surface product, to run operations.
Digital signs (TV screens that typically loop various messages), have become commonplace in chains: hotels, retail stores, banks, etc. Odysii’s goal is to equip these companies with technology to not only deliver content to screens across many branches in real-time, but also to instantaneously update and customize what’s shown to a particular customer or location. For example, a screen at a hotel registration desk could advertise a special rate to a visitor with frequent flyer miles. The four-year-old company counts McDonald’s, Blockbuster, Sheraton Hotels & Resorts and HSBC among its clients in 25 countries.
Last year, the digital signage business was predicted to reach close to $2 billion, and keep growing fast, reports TVB. Small companies like Gas Station TV, and even biggies like CBS and NBC are experimenting with delivering content to screens in supermarkets, convenience stores and the like. Other digital signage players, like Artisan Complete, are working on innovative ways to measure audience impressions. Still, Odysii offers a unique spin on the concept that should allow for further growth before a similar company can catch up.
Benchmark Capital and Giza Ventures provided the financing round, the company’s first, which closed in May.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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