GetBack Media lands $1.7M for online pop-culture museum

November 6, 2008 | Camille Ricketts | Comments | |

Playing on the fun nostalgia of VH1 throw-back shows like “I Love the 80s,” GetBack Media has launched a website aggregating different types of pop-culture content dating back to the 1960s. It also recently brought in $1.7 million in first-round funding to expand its library, which already has thousands of hours of audio and video content.

Some of the gems in its collection include long-lost Madonna and Bruce Springsteen videos, tributes to games like Donkey Kong Classic and Missile Command, and a review of the worst fashion fads in history — including a video of former-beauty queen and vice presidential candidate Sarah Palin strutting the pageant stage in a classy one-piece swimsuit.

In addition to original content and snarky articles recapping the past, Los Angeles-based GetBack also produces the “Retro Minute,” a compilation clip distributed every day through MSN Video, Hulu and PlumptopTV. It attracted more than 17 million page views last month, the company says.

Getback, which targets Internet users ages 35 and up, will use the new funds to continue developing its site (which still looks and feels a little rudimentary), and form more licensing partnerships. It has already forged deals with Getty Images, Universal Music, Macrovision, Intellivision and others, giving it rights to vast archives of material. So far, it brings in money through online advertising and syndication deals.

The recent round of funding was provided by Beringea and a group of individual investors.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

With GreenBeat 2009, VentureBeat's all-star conference on all things Smart Grid, coming up in November, Camille will be expanding coverage of this exciting space. Stay up to date by following @greenbeat2009 on Twitter or by becoming a fan of the event on Facebook here.

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