Comments on: Report: Future online ad growth slow http://venturebeat.com/2008/11/25/report-future-ad-growth-slow/ News About Tech, Money and Innovation Mon, 23 Nov 2009 13:10:15 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Lee http://venturebeat.com/2008/11/25/report-future-ad-growth-slow/comment-page-1/#comment-863789 Lee Fri, 28 Nov 2008 06:18:18 +0000 http://venturebeat.com/?p=100854#comment-863789 No suprises. With broadband the norm, the rise of consumer video habits and a plethora of agency and SME video solutions and ideas the advertiser can now really engage their audience with video advertising and content via the PC and increasingly through the take-up of the ‘new’ devices. A targeted engaging piece of video vs. dead trees and mass broadcast. If anything the video forecast is undercooked.<br><br>Let battle commence. No suprises. With broadband the norm, the rise of consumer video habits and a plethora of agency and SME video solutions and ideas the advertiser can now really engage their audience with video advertising and content via the PC and increasingly through the take-up of the ‘new’ devices. A targeted engaging piece of video vs. dead trees and mass broadcast. If anything the video forecast is undercooked.

Let battle commence.

]]> By: Mark 'Rizzn' Hopkins http://venturebeat.com/2008/11/25/report-future-ad-growth-slow/comment-page-1/#comment-863788 Mark 'Rizzn' Hopkins Wed, 26 Nov 2008 14:26:09 +0000 http://venturebeat.com/?p=100854#comment-863788 I started to do up a post, but fell down a rabbit hole of research. I'm too tired to finish, so hopefully I'll get to it tomorrow.<br><br>Bottom line? eMarketer must be just plain old making up data. Nothing they say in this report agrees with anything else they've ever said with regard to US Online Video Ad Spending. And nothing they've said in the past agrees with anything else they've said in the past.<br><br>It's like it's all random numbers. Like I said, hopefully, I'll get time to elaborate tomorrow at my blog. I started to do up a post, but fell down a rabbit hole of research. I'm too tired to finish, so hopefully I'll get to it tomorrow.

Bottom line? eMarketer must be just plain old making up data. Nothing they say in this report agrees with anything else they've ever said with regard to US Online Video Ad Spending. And nothing they've said in the past agrees with anything else they've said in the past.

It's like it's all random numbers. Like I said, hopefully, I'll get time to elaborate tomorrow at my blog.

]]> By: ifij775 http://venturebeat.com/2008/11/25/report-future-ad-growth-slow/comment-page-1/#comment-863787 ifij775 Wed, 26 Nov 2008 03:31:31 +0000 http://venturebeat.com/?p=100854#comment-863787 No VC would invest in a company with any of those growth rates, except video. No VC would invest in a company with any of those growth rates, except video.

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