Ticket search engine FanSnap scores $5.5M

Fansnap HomeFanSnap, a search engine that helps users find event tickets at the last minute, has landed $5.5 million in second-round financing to finish building out its service (currently in beta), and to add new ticket vendors. The round was led by General Catalyst Partners.

Before you think “Geez, as if we need another ticket site,” take a closer look. FanSnap isn’t the same as Ticketmaster and its ilk. It actually sits on a higher level, integrating seamlessly with feeds from other ticket providers to offer users the best possible tickets at low prices (roughly like Travel Zoo and airline tickets, or Zillow and real estate listings). Not only that, it’s live, which means search results are more likely to be accurate — cutting down on the chance that you’ll get all the way through the reservation process only to be told the tickets aren’t actually available after all. FanSnap even double-checks with the provider of the tickets to ensure the prices have not changed before referring its users.

The Palo Alto, Calif. web site partners with big name online ticket providers like StubHubRazorGatorTicketNetwork and AllShows.com (more than 50 altogether), to give users more options to compare — even at the very last minute. In fact, the company’s chief executive, Mike Janes, left a post at Stubhub to co-found FanSnap, a fact that has given it some sway in the online ticketing space.

In addition to aggregating search results from different sites, FanSnap has a couple other leading-edge features. For example, users can view the price distribution of available tickets for an event at a glance (could come in handy if you want to see if there are cheaper seats in the same section of a venue). They can check availability for a series of events at once, like a baseball homestand. They can even view where available tickets are (very precisely) on zoomable maps of various arenas, stadiums and theaters.

There are a few sites doing similar things. TicketStumblerTicketwood and Tickex, to name a few, claim to list search results across hundreds of ticket brokers and exchanges, also allowing users to easily compare price points. But most just refer you to the site the tickets were found on, and the mapping component is not nearly as fine-tuned as FanSnap. Beyond that, most of the results they deliver are from the same few sites anyway.

“”We think a search engine should show tickets as results, not URLs,” says FanSnap’s Janes.

On the other end of the spectrum, SeatQuest focuses on showing you exactly where you would be sitting on a clearly-rendered map. But the rest of the interface isn’t as clean, and a search for “San Francisco Giants” also yielded the results “Bob Dylan Tribute Contest” (which granted, might be cool), and “Candice Bergen.” They might want to work on that.

FanSnap, founded just last year, launched its beta test in October. It received a previous round of $5 million from General Catalyst and other undisclosed investors last year.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

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  • The interface and maps are great, but I am still puzzled by the business model and similarity to other ticket aggregators. Its great that they have partnered up with so many ticket sites however, there I believe there is a fatal flaw. They are listing tickets from Razor Gator, Stubhub, TicketNetwork and the other major players. The majority of these ticket resellers [brokers] use three primary point of sales systems and export to all of the major exchanges such as Stubhub, Ticketsnow, TicketNetwork, etc. FanSnap likely can't find you the "Best" price, since prices are adjusted almost nonstop in order to keep up with the competition. FanSnap's providers are all selling tickets at fixed prices which are adjusted [raised or lowered] roughly each half hour [or as needed] by company employees and then bulk uploaded to the major providers such as TicketsNow and Stubhub. There are definite features that differentiate FanSnap from its competitors, but over the next year I see the model for selling tickets moving towards dynamic pricing and am rather surprised how much capital FanSnap has been able to raise in order to build a search engine for tickets which crawls vendors such as RazorGator which I hear is on the verge of bankruptcy.
  • Truth Police
    BK, your site had only 3K uniques last month. Not sure what your qualifications are to make lofty predictions.
  • Zigabid is the expert?
    BK, you may want to re-read that article or take another look at the model. FanSnap doesnt "crawl" vendors, they have partnered with these sites to get real-time inventory via feeds. If you can get real time inventory feeds from the major portals (StubHub, TicketsNow, RazorGator and TND), then get the inventory directly from the brokers who upload their tickets to these portals, then you will have the best prices.

    Aren't you supposed to be in the ticket business?
  • jason
    Fansnap doing to snap soon with hard crash landing. What the F&^% you did with 10M? I guess VC got dupped...
  • Snappy Answer
    Don't assume because they have 10M, that they have spent it yet. What do they have to show so far?

    “FanSnap... growing to be the leader of online ticket search providers.”
       (Gediminas J., Hotstocked, Nov. 25, 2008)
    “Doesn’t it just make you happy when a company gets search right?”
       (I School blog, Berkeley.edu, Nov. 23, 2008)
    “FS is a stupidly easy 'smart ticket search' that scours a vast database of providers...”
       (Thrillist, Oct. 24, 2008)
    “FanSnap is a snap to use and can definitely save you some time and money. Bookmark this one now.”
       (JR Raphael, The Inquisitr, Oct. 17, 2008)
    “… it seems that FanSnap is definitely the new leader in the online ticket sales sector.”
       (Cyrus Farivar, Salon Machinist, Oct. 15, 2008)
    “Looks like I will be using FanSnap… a lot…”
       (Om Malik, GigaOm, Oct. 14, 2008)

    Not a bad start.