Comments on: Mobile ad spending rises as iPhone effect kicks in

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By: Ben Bickford

Ben Bickford — Tue, 09 Dec 2008 19:51:25 +0000

Insightful Matthaus … thanks! As Mobile commerce reaches the mobile masses (not just early adopter iPhone users) it will turn this mobile advertising ripple into a wave then into a tsunami … get ready 'cause it won't be long before you hear me shouting “Surf's up!” while riding the big one

By: Jim

Jim — Tue, 02 Dec 2008 18:35:51 +0000

Great post Matthaus thanks! We've heard from partners also that the mobile budgets out there are so discretionary there's really nothing meaningful to be gained by cutting them. The next two quarters will tell.

By: Jan Beckers

Jan Beckers — Mon, 01 Dec 2008 15:12:58 +0000

Than you Matthaus, great and very insightful article!

By: OB

OB — Mon, 01 Dec 2008 14:48:18 +0000

good piece

By: Megan

Megan — Sun, 30 Nov 2008 23:43:34 +0000

With iPhone usage continuing to soar and mobile internet advertising increase, it's important to remember the importance of delivering a mobile-optimized post-click experience, or a mobile-optimized landing pages. I've noticed so many Fortune 100 brands that still send iPhone users to regular deep links within their website. That's a great way to waste an expensive click!

By: Rolv E. Heggenhougen

Rolv E. Heggenhougen — Sun, 30 Nov 2008 06:34:20 +0000

Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

Now that all modern cell phones are NTML compatible this seems like an obvious option.