Savings.com banks $4M for coupon aggregation
Savings.com, the Los Angeles-based coupon search engine, announced that it brought in $4 million in a second round of funding led by US Venture Partners. The new money will allow the company to cast a wider net and add to its continuously-updated database of discounts.
The site is just one in a sea of similar services, including Shoppersource, Couponwinner, Coolsavings — and the list goes on and on. So far, it’s unclear whether Savings.com has any specific plans to break away from the pack. Currently, it finds coupons through other web aggregators, as well as direct store and user submissions. Integrating several social-networking features, it also lets users vote up their favorite deals to make them easier to find for others. The site’s most popular bargains come from the likes of 1-800-Flowers, Hewelett-Packard and Newegg.
One possible distinguishing factor: Savings.com says its proprietary technology lets it automatically distribute discount vouchers from the site through other search engines and content partners. This could be a promising area for further development.
The other investors in the round were not disclosed.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
With GreenBeat 2009, VentureBeat's all-star conference on all things Smart Grid, coming up in November, Camille will be expanding coverage of this exciting space. Stay up to date by following @greenbeat2009 on Twitter or by becoming a fan of the event on Facebook here.
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