Hulu is an online joint venture between NBC Universal and News Corp, but it’s not the site that’s fueling the traffic for one very popular NBC video, according to a report in AdAge.
Saturday Night Live star Andy Samberg’s production company, The Lonely Island, uploaded its “Jizz in My Pants” music video to Google-owned YouTube. The not-safe-for-work video (at least not without headphones) has gained more than seven million views and more than 28,000 comments, making it the most popular video in the past month. This suggests that YouTube is still a faster way to distribute content, despite Hulu videos being embeddable on web sites.[youtube http://www.youtube.com/watch?v=4pXfHLUlZf4&hl=en&fs=1]
The clip’s on Hulu, too, but Hulu doesn’t reveal view counts. The video is also available for viewing on FunnyorDie.com and can be downloaded from iTunes. On NBC.com, the same video has tallied only around 561,000 views, running with ads from Nissan and Wrigley’s.
The song is the first single from The Lonely Island’s debut album “Incredibad” (set to release in February 2009) through Universal Music Group, as AdAge notes, so it makes sense that Samberg and Co. want to build up an audience through YouTube. And the audience that’s watching this video there? 72 percent male, with 64 percent between 15 and 24 years old. Perfect.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.