Last-minute shoppers spending more money online
People spent $677 million online last weekend (Dec. 20 and 21), a big increase from 2007′s weekend before Christmas, according to new numbers released by web metrics company comScore. But that isn’t enough to bring the 2008 holiday season on-par with last year’s web spending.
The big difference between this year and last may not be what you think. Yes, the economy surely slowed spending, but there’s a more mundane detail at work, too: This year, there are fewer shopping days between Thanksgiving (when the Christmas shopping season traditionally starts) and Christmas. If you add up online spending between Nov. 1 and Dec. 21, last year is ahead of this one, $24.96 billion to $24.71 billion.
In the past, there has been a big drop in online shopping during the weekend before Christmas — after all, that’s cutting it close if you want gifts delivered on time. Not this year. Looks like the crummy weather may have kept more shoppers at home. Or, they may be more willing to count on last-minute deliveries. Or (like me) the short shopping season may have come as a bit of surprise, and Christmas just snuck up.
[photo: Flickr/Jeff Clow]
Next Story: The plight of branded apps and the future of social marketing
Previous Story: Twitter relaunches name search, still no tweet search on site
About the Author, Anthony Ha
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
