http://venturebeat.com/2008/12/30/another-negative-prediction-for-online-ad-spending-in-2009/ News About Tech, Money and Innovation Tue, 24 Nov 2009 02:54:31 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2008/12/30/another-negative-prediction-for-online-ad-spending-in-2009/comment-page-1/#comment-895837 edhardy622 Wed, 14 Oct 2009 11:07:19 +0000 http://venturebeat.com/?p=102106#comment-895837 British law student sues Abercrombie-Fitch for disability discrimination.<br><a href="http://www.abercrombieonsale.co.uk" rel="nofollow">http://www.abercrombieonsale.co.uk</a> British law student sues Abercrombie-Fitch for disability discrimination.
http://www.abercrombieonsale.co.uk

]]> http://venturebeat.com/2008/12/30/another-negative-prediction-for-online-ad-spending-in-2009/comment-page-1/#comment-861678 dailypatricia Thu, 01 Jan 2009 00:00:45 +0000 http://venturebeat.com/?p=102106#comment-861678 . .

]]> http://venturebeat.com/2008/12/30/another-negative-prediction-for-online-ad-spending-in-2009/comment-page-1/#comment-861677 dailypatricia Wed, 31 Dec 2008 23:59:53 +0000 http://venturebeat.com/?p=102106#comment-861677 The ad industry is so disrupted, and you can thank the blind leading the blind for it. The internet needs paid/premium content models, it needs entrepreneurs who want to build solid, revenue-based businesses vs expecting someone else to, and to filter out all of the noise - all the "experts" in the category are pulling companies in a million directions. Some aren't experts at all. Uniform, standardized approach from the top level down would help immensely. The low barrier of entry to the category made supply outnumber demand for ad revenue - the internet website is the new flash drive. I think the barrier of entry is already higher, the stakes are higher - any ad money in the market will now go to the top. But, unless there is an intelligent, concentrated and truly experience-led effort to "fix" the problems within ads, analytics, etc, and change the lack of knowledge, experience and general ignorance cross multiple industries, we can expect changes like this and more. There's a choice on whether web disruption tears down markets or helps them - that's in our hands, but only if the right people, experience and minds are leading the market. The signs clearly point that they are not. The ad industry is so disrupted, and you can thank the blind leading the blind for it. The internet needs paid/premium content models, it needs entrepreneurs who want to build solid, revenue-based businesses vs expecting someone else to, and to filter out all of the noise – all the “experts” in the category are pulling companies in a million directions. Some aren't experts at all. Uniform, standardized approach from the top level down would help immensely. The low barrier of entry to the category made supply outnumber demand for ad revenue – the internet website is the new flash drive. I think the barrier of entry is already higher, the stakes are higher – any ad money in the market will now go to the top. But, unless there is an intelligent, concentrated and truly experience-led effort to “fix” the problems within ads, analytics, etc, and change the lack of knowledge, experience and general ignorance cross multiple industries, we can expect changes like this and more. There's a choice on whether web disruption tears down markets or helps them – that's in our hands, but only if the right people, experience and minds are leading the market. The signs clearly point that they are not.

]]> http://venturebeat.com/2008/12/30/another-negative-prediction-for-online-ad-spending-in-2009/comment-page-1/#comment-861676 Albert K Wed, 31 Dec 2008 10:23:56 +0000 http://venturebeat.com/?p=102106#comment-861676 CPM campaigns are dead. Facebook bids on CPM have gone down significantly, along with Google's CPC campaigns. Good points here, as the economy is taking a massive hit on all CPM/CPC/CPA. People don't have money to advertise a product they can't sell. Wonder how Google feels? CPM campaigns are dead. Facebook bids on CPM have gone down significantly, along with Google's CPC campaigns. Good points here, as the economy is taking a massive hit on all CPM/CPC/CPA. People don't have money to advertise a product they can't sell. Wonder how Google feels?

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