Return Path seals $6M for email management

Return Path, a company that manages marketing emails, announced that it brought in $6 million in a fifth round of financing, reports peHUB. Its investors include Union Square Ventures, Mobius Venture Capital, Sutter Hill Ventures and Western Technology Investments.

Based in New York, the company offers an array of services, including whitelisting of secure or trusted email transfers (much like Goodmail’s blue-ribbon service ). Actually, Return Path seems to be profiting from a candle burning at both ends, at once giving advertisers tools to wheedle their way into people’s inboxes, while at the same time equipping these consumers with ways to detect disguised spam.

The company just announced that it expanded its anti-spam feedback loop product to Yahoo Mail. The app can be used by marketers to see how many people marking their emails as spam — that way, they can determine what about the email made consumers chuck it, and come up with a craftier draft that might just make an impression. The product is already used by Comcast, Cox, USA.net, and Mailtrust.

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