Betfair pays $50M for TV Games Network

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Electronic gambling company Betfair Group announced its purchase of TV Games Network — the official channel of the Thoroughbred Racing Association — for $50 million from Macrovision Solutions. The acquisition should give the U.K. company, which takes bets on the web and by phone, a solid presence in the racing business and the U.S. online gambling market.

Macrovision bought Santa Clara, Calif.-based TV Games Network from Gemstar-TV Guide last year and looked like it was going to sell to Churchill Downs Inc. before Betfair swooped in. Churchill already owns account-wagering sites and XpressBet. The network brought in $56.6 million in 2007, mostly in royalties from companies taking bets on tracks that contract exclusively with TVG — but most of these contracts are approaching expiration.

Betfair merged with rival company Flutter in 2002, drafting its investors Benchmark Capital, UBS Capital, Chase Episode I and Index Ventures. Since its founding in 1999, it has raised $700 million in capital, but it also brings in about $327.8 million in revenue a year.