Pixazza nabs $3.1 to turn web images into e-commerce links

Pixazza, a company that lets web publishers turn their images into links where users can buy whatever is pictured, just brought in $3.1 million of an anticipated $5.22 million first round of funding from CMEA Ventures, August Capital and Foundation Capital, reports VentureWire. The Mountain View, Calif. company used to be called BeMuz.

Pixazza is added to websites as a few lines of Javascript. Other members of the Pixazza community then manually add the links to e-commerce sites where items can be purchased. For example, a picture of William Sonoma pots and pans on a cooking blog could be tagged with a link to the site where you can buy them. Revenues from any purchases are shared with the web publisher and those who helped tag the images in question.

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