E-commerce conversion software 7 Billion People snags $3M

7 Billion People, maker of software that supposedly ups the number of purchases on e-commerce web sites, announced that it raised $3 million in second-round funding to expand its marketing and sales operations. The Austin, Tex.-based company claims to apply behavioral science to personalize online shopping experiences and increase revenue for retailers.

SmithCo Investments led the recent round, bringing the company’s total capital raised to $6 million.

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