GamesBeat

DEMO: Coveroo lets you personalize your cell phones with laser imagery

At DEMO today, Coveroo is launching a service to personalize cell phones and other gadgets with laser imagery. Now you can have anything from the characters of Capcom’s Resident Evil 5 video game to Garfield etched onto the back of your phone.

Coveroo can render these images in color, stainless steel engravings, gold mesh, or glow-in-the-dark versions. You order one by going to the site, choosing a phone model, selecting the design you want, and then paying for it. The company ships the new back to you, which replaces your original cover.

“The idea is to make personal electronics more personal,” said Karl Jacob, chief executive of Coveroo. “Consumers are demanding the real world act more like the online world. If I can change my online profile anytime I want, why can’t I have my favorite cartoon character on my phone.

The company offers imagery that it’s licensed from a lot of different brands, including The Family Guy, Star Trek, and Barbie. Customers can also make their own designs. Prices range from $9.99 to $49.95, depending on the type of phone you have. Motorola RAZR models, for instance, will cost $9.99. Jacob says that cheap rubber covers often cost about $20, so the low-end prices for the Coveroo backs are lower. But Jacob said he is limited somewhat by the cost of phone backs.

More than 75 phones are supported. Jacob said that there will be 100 phones in the next couple of weeks and the company will also be able to put images on iPods, laptops, journals and other devices.

It may sound like a lot of money. But the cell phone accessories market is about $40 billion. The company does the laser engravings — at a quality level of 1,200 dots per inch — at its headquarters in San Francisco. Coveroo was founded in October, 2008 and is funded by Bay Partners, Norwest and Microsoft. It has 10 employees and is raising a new round now.

http://services.brightcove.com/services/viewer/federated_f8/980795693


Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat