yes its lot of work, but there are cool technologies evolving to make it easier for companies to build evangelists programs and integrate into their existing workflows.

A lot of brands are engaging in real conversations. trackingtwitter and twibs track 4500 brands just on twitter (thanks to @briansolis who shared these with me)

I wonder how many brands do an effective job of tracking their engagement and outreach efforts over time, and are able to really build a relationship with influencers, as opposed to fire and forget blog comments.

Each of our facebook experience is going to be different based on our subset of our friends who logged into facebook from Demo live. The Demobeat sessions engaged more users to comment and ask questions. I have captured screenshots of these conversations here on flickr – http://ow.ly/I4Z

You can see different set of users as I got volunteers to get screenshots for me, so its a mix of what we all saw at different times throughout the two days.

All data here was pulled out from the public internet. So the small 'social network' number that you see are status updates of people whose profiles are public and archived on Google or from other public places.

Excellent question!! Good metrics should show what is working and what is not working. It should also be granular enough to be able to take action to change outcomes for future campaigns.

The “Number of Search results” shows the social footprints broken down by the social media mix. The time and resources spent on each of these mediums is a conscious marketing decision so it shows whether the medium is responding favorably. e.g. You can see in the first graph from Hootsuite the tweets sent by @demotweets, which was not a huge number of tweets.

Another powerful thing to do with all these graphs is to click on them in the real SM2 tool and see the real data. So Demo marketing can see each blog post or tweets and understand who are their market influencers that they need to establish or engage better going forward.

For example it shows 508 blogs who covered Demo09. All are not going to be in their pr list and can be added for future press updates.

The tone graph is usually for marcom or pr to followup on negative posts as it may require the company to engage in conversations via comments. This is especially true for product companies. For DEMO it shows overall how the conference was received in social media. We could add traditional media to this graph also as a category, but we have not done so in this case.

However I thought the streaming was of quite a good quality, even with a little glitches here and there, Bitgraavity guys deserve a big pat in the back.

My favorite from Day One is Pixetell. That's a cool product. I've gotta play with it some time.