Try before you buy? Zuckerberg has a public Twitter account

Facebook chief executive Mark Zuckerberg has been using the microblogging service he’s been trying to buy – Twitter — since last May. But he’s kept his account on the site (@zuck) private and basically unused. Then he apparently created another one last month called @finkd, that allows you to follow him publicly. But he kept it quiet until the account was discovered — to his surprise — through a Twitter search result.

(That is, assuming this isn’t an extremely elaborate hoax. Update: Zuckerberg and the company have confirmed the account is real via Twitter.)

Which is funny, because Twitter’s real-time, open search capability is one of the features that Facebook seems intent on redesigning its site around. Twitter search could be a key way for the microblogging service to make money, because it helps you find current information that you care about based on what others are saying. As with Google, some fraction of such services involve a user’s intent to buy something, which is where advertisers want to be.

On Wednesday, Facebook announced it will be redesigning its users homepage and advertiser fan pages to allow for more real-time communication and status updates. But it’s still not clear how Facebook could reorient its service to allow people to search across all Facebook status updates on the site. Unlike Facebook, which prides itself on private, real-world connections, Twitter emphasizes open, public sharing of information — and that’s what makes its search valuable.

Plaxo’s John McCrea stumbled upon Zuckerberg’s account when he was searching for a past Twitter conversation with another Facebook employee — who also happens to have had a conversation with @finkd. After receiving a public tweet from John McCrea, Zuckerberg replied: “@johnmccrea hey, how’d you find this account? I know it’s not private but I’m just curious.”

So far, Zuckerberg has been dropping clues about Facebook’s intentions to make the data about its 175 million-plus users more easily accessible to other web services. Open standards advocate David Recordon tweeted an article he wrote earlier this week in which he wrote, “maybe I’m crazy about where Facebook is going” but “[m]y prediction is that by the end of the year Facebook will become the most open social network on the social web [his bolding].” Zuckerberg saw the tweet and responded: “@daveman692 You’re not crazy :)

Right now, a range of current and former Facebook executives and associated tech types are some of the 44 people already following him (I just made myself number 45). Perhaps Zuckerberg will go cold as more people follow him? Or perhaps he’ll enjoy public sharing. After all, as Twitter chief executive Evan Williams told Charlie Rose a week ago about the power of the service:

People are learning that living a bit more publicly, a bit more transparently can have really powerful positive effects. You meet people, you are provided with new opportunities. You have the ability to express yourself. It can be narcissistic. It can be completely ego-driven. It can also be an authentic, open way to live your life that people enjoy and makes your life richer.

Perhaps Zuckerberg will be inspired to make Evan Williams’ life richer as well.

You can follow me on Twitter here as well as fellow VentureBeatniks MG Siegler, Dean Takahashi, Anthony Ha, Chris Morrison, Tam Vo, Camille Ricketts, Dan Kaplan and Matt Marshall. We have a VentureBeat account (for our posts) as well. You can friend me on Facebook — if we already know each other in real life.

Next Story: Breaking down DEMO’s social footprint
Previous Story: Are you a popular guy on Wikipedia?

Bookmark and Share

Tags:

Photo of Eric Eldon

About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • Anddd now he'll have 42,000 followers by tomorrow. Wonder if the account will stay up?
  • Agree with you, thanksss!
  • Follower number 222 represent! ;p
    Too bad if he has got follower email notifications enabled!
  • jari
    Is he that hot? I dont think so many people read this publication :)
  • Is he that hot? I dont think so many people read this publication :) - ye, it's right:)
  • Yeah I noticed a public @mzuckerberg account about a month ago and asked Facebook if it was Mark's. It wasn't, so they had it suspended. They also confirmed that @zuck was his real account but that he wasn't active with it.
  • Yes, this is the real Mark Zuckerberg. Thanks for following me!

    http://twitter.com/finkd/status/1293412597
  • Luis Enrique León
    I like the post title. It's ingenious.
  • :)
  • #1139 here - nice find!
  • Deva
    I was #82. By the time I saved and checked the page 2 minutes later, the follow count was up at 120 ! :-)
  • TC
    Very funny :-D
  • FYI, Randy Zuckerberg was on Facebook longer: http://twitter.com/randizuckerberg -- and I only know this because I tweeted a complaint about the site and she replied.
  • Scott
    Very cool indeed. He follows me too -- more than I can say for the Twitter big wigs.
  • Haha, especially after he opens the status update API for his own site, then joins twitter. I wonder what will become of this if the facebook status will out-popularize twitter, which is currently more developed with sites taking advantage of their API.
  • Roy
    I don't really believe this is him. Until he comes out in public and states it, not on twitter, then I will believe this. Why isn't anyone questioning this?
  • thanks for keeping us posted

    kelly
  • thanks
  • edsion007
    Hmmm... why it has to do with twitter so much?
  • Hmmm... why it has to do with twitter so much?