Comments on: Is the big Facebook advertising experiment working?

By: Sandaili

Sandaili — Sat, 25 Jul 2009 12:19:03 +0000

Well I know the ads I get are not tailored to me at ALL and are completely uninteresting. Does Facebook care? No, but the advertisers who pay to get all their wedding ads should. Seems like all females my age get bombared with these and get no ads based on our actual interests.

By: Philipp

Philipp — Thu, 04 Jun 2009 11:19:43 +0000

@ponziexplorer why should that sound like trouble? $2.2/user/year should be enough to cover their operating cost plus quite a bit more of expenses.
Do you have more detailed information about Facebook's costs?

By: MarkBonham

MarkBonham — Wed, 03 Jun 2009 23:50:35 +0000

Eric -- Much to our surprise, Facebook advertising is turning out to be very effective. In recent campaigns, the conversion rates from Facebook ad traffic have been 2X to 3X the conversion rates from Google Adwords, the perenial bellweather. I think Facebook will generate significant long-term revenue from advertising and may prove to be more of a challenge to Google's ad supremacy than is currently assumed. If you would like more information, please contact me at mark@internexperts.com or www.internexperts.com. Thx!

By: OMPundit

OMPundit — Fri, 22 May 2009 19:27:02 +0000

I really like the facebook advertising system, as an advertiser I can be very specific to the audience that gets my ads. I have noticed less conversions coming from facebook traffic, which is a downer, but I often have significant savings in the cost per lead through them too. Guess I would classify the program as a winner for internet marketers and I am glad to see them making some dough for their efforts in providing this channel for us.

By: homepage

homepage — Fri, 03 Apr 2009 01:42:37 +0000

I'm running ads and my click rate is pretty low for the amount of impressions and I'm trying multiple ads.

By: ponziexplorer

ponziexplorer — Wed, 01 Apr 2009 22:09:20 +0000

So the revenue is $2.2 / user / year (assuming 200 million users)?? Sounds like trouble.

By: Justin Credible

Justin Credible — Wed, 01 Apr 2009 19:37:30 +0000

Don't forget, Myspace had a big ad deal with Google. 1/3 of revenue was made from this deal and Google is probably not going to renew the deal at the same value. We all knew that was coming when Sergey Brin said “social networking is hard to monetize.” It may of been Larry though.

By: famebook

famebook — Wed, 01 Apr 2009 16:54:50 +0000

Is Tony Montana losing the plot or are investors wagging the dog?

By: Center of Excellence

Center of Excellence — Wed, 01 Apr 2009 15:16:40 +0000

I click on the ad links from time to time. They do an OK job of targeting me – especially with promotions from music that I am fond of… I'm not as fond of the B to B advertising since I use FB more for personal connections than for business connections.

By: MarbleHost

MarbleHost — Wed, 01 Apr 2009 11:08:53 +0000

Thanks for the information and thanks for sharing your link to my friends thanks again
http://www.marblehost.com