Comments on: Hulu to replace video ads with questions? http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/ News About Tech, Money and Innovation Wed, 25 Nov 2009 09:59:47 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Bryan Bennett http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/comment-page-1/#comment-876604 Bryan Bennett Fri, 03 Apr 2009 03:33:56 +0000 http://venturebeat.com/?p=105838#comment-876604 I think this is a great move by Hulu. The key to driving brand engagement is serving up ads in the form of content. If done right, the user won't even know it's an ad and instead will treat it as just another piece of Hulu content. At Watercooler we've had a lot of success with those kinds of campaigns. We use sponsored trivia to serve up relevant trivia questions to users (i.e. Scrubs DVD questions in our Scrubs community on Facebook). We've never had any complaints, and the numbers suggest that user enjoy the change of pace within our trivia games. More details here : <a href="http://tinyurl.com/a2p2pg" rel="nofollow">http://tinyurl.com/a2p2pg</a>. Happy to answer any other questions or provide more info.<br><br>Bryan Bennett<br>Director of Marketing<br>Watercooler I think this is a great move by Hulu. The key to driving brand engagement is serving up ads in the form of content. If done right, the user won't even know it's an ad and instead will treat it as just another piece of Hulu content. At Watercooler we've had a lot of success with those kinds of campaigns. We use sponsored trivia to serve up relevant trivia questions to users (i.e. Scrubs DVD questions in our Scrubs community on Facebook). We've never had any complaints, and the numbers suggest that user enjoy the change of pace within our trivia games. More details here : http://tinyurl.com/a2p2pg. Happy to answer any other questions or provide more info.

Bryan Bennett
Director of Marketing
Watercooler

]]> By: Haggie http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/comment-page-1/#comment-876603 Haggie Thu, 02 Apr 2009 20:02:57 +0000 http://venturebeat.com/?p=105838#comment-876603 Who would have thought there were corporate executives around that could make the auto industry leadership look forward thinking and insightful by comparison??? Who would have thought there were corporate executives around that could make the auto industry leadership look forward thinking and insightful by comparison???

]]> By: Miramon http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/comment-page-1/#comment-876602 Miramon Thu, 02 Apr 2009 19:32:27 +0000 http://venturebeat.com/?p=105838#comment-876602 B) B)

]]> By: Morgan Warstler http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/comment-page-1/#comment-876601 Morgan Warstler Thu, 02 Apr 2009 19:23:20 +0000 http://venturebeat.com/?p=105838#comment-876601 echeola, does that mean you'll go back to watching TV on a DVR, or go back to using torrent? echeola, does that mean you'll go back to watching TV on a DVR, or go back to using torrent?

]]> By: echeola http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/comment-page-1/#comment-876600 echeola Thu, 02 Apr 2009 10:29:26 +0000 http://venturebeat.com/?p=105838#comment-876600 I think this is a dumb idea. It's intrusive enough having to sit through the same stupid axe body spray ad six times in forty min. Now I have to tell axe if I drive a sports car or whatever? Hulu had better watch out, or they are going lose viewers. I think this is a dumb idea. It's intrusive enough having to sit through the same stupid axe body spray ad six times in forty min. Now I have to tell axe if I drive a sports car or whatever? Hulu had better watch out, or they are going lose viewers.

]]> By: Alex http://venturebeat.com/2009/04/01/hulu-to-replace-video-ads-with-questions/comment-page-1/#comment-876599 Alex Thu, 02 Apr 2009 10:11:27 +0000 http://venturebeat.com/?p=105838#comment-876599 This is very interesting....very good post. This is very interesting….very good post.

]]>