While I found Microsoft’s first “Laptop Hunter” ad a bit odd and misdirected, it certainly got a lot of folks talking. Some said it rightly pointed out that Macs are more expensive than PCs, while others claimed the entire ad was faked. Now get ready for round two.
The second installment of “Laptop Hunter” will appear tomorrow morning on Windows.com. It will also air on television during the NCAA March Madness tournament game around 3PM. But this ad will not feature America’s new favorite Craigslist actor-for-hire Lauren, who stared in the first ad, I’m told.
Instead, we can probably expect to see another shopper being followed around as they make the decision to go with a PC over a Mac. Hopefully this time, Microsoft will give the shopper less stringent guidelines, as it sent Lauren out to find a 17-inch laptop for under $1,000, which is a product Apple simply does not make. Nor is it ever likely to.
Find the first commercial embedded below, in case you missed it.
VentureBeat is studying mobile marketing automation
, and we’ll share the data.