Comments on: Behold, marketers — some iPhone numbers you can work with, finally

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By: matthaus

matthaus — Wed, 13 May 2009 22:48:20 +0000

@Jonathan
Your VB free data inquiry service has found out the following: “We (ComScore) “do not differentiate (yet) on paid versus free apps, nor do we have a way of measuring engagement. We are working furiously on enhancement to our reporting capabilities, so will have more data soon!”

By: Jonathan Wegener

Jonathan Wegener — Mon, 11 May 2009 21:06:18 +0000

Oh, awesome!

Yeah, I would love to hear about the penetration % of the leading paid apps, and some more general numbers about what % of user have ever paid for an app. It would be awesome to know how much the average user has spent on apps (because then you could work out some numbers about apple's royalty revenue).

Thanks.

By: matthaus

matthaus — Mon, 11 May 2009 11:36:51 +0000

Hi Jonathan. I will be on a call with comScore later in the day, actually …

By: Jonathan Wegener

Jonathan Wegener — Mon, 11 May 2009 10:46:28 +0000

Hey Matt,
Any followup answers about paid app installs?

By: Jonathan Wegener

Jonathan Wegener — Tue, 05 May 2009 07:21:06 +0000

Where are you getting your 50% in the US estimate?

By: kristelle

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By: kristelle

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By: KenC

KenC — Wed, 08 Apr 2009 04:40:05 +0000

Personally, I find AdMob's numbers a little suspect. Their demographic base is smaller than other sources.

I looked at the linked AdMob blog and this is what it said:

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So, their data "suggests" "about 75 percent", with "the assumption that two-thirds". You get the drift. These are VERY ROUGH estimates. Look at how vague and general the numbers are. The level of significant figures is nil.

My own estimate is that 50% of those devices are in the US, and probably 80% or more access the mobile web, multiply by 30M and you get 12M. Whatever, it's just an estimate.

By: KenC

KenC — Wed, 08 Apr 2009 04:30:30 +0000

There are NOT 22.5M iPhones in the US. Apple announced that it had sold 30M iPhones and iPod touches by the end of 2008, worldwide. 17M were iPhones and 13M were iPod touches. Of course, several more million have been sold since then.

From the numbers I have seen, about half of iPhone sales are US, and the other half ROW, rest of world. So, with 17M iPhones sold, that would mean about 8 to 9M in the US, not 22.5M.

By: Jonathan Wegener

Jonathan Wegener — Wed, 08 Apr 2009 02:42:20 +0000

Sorry Matt, my post was unclear — i'm using devices and users as interchangeable terms which is confusing things. I was trying to emphasize that the 15M number from Admob is MOBILE WEB users, not TOTAL users. The total number of devices in the US is 22.5M (US sales are 75% of 30M device sales according to that article). I assume that if there are 22.5M device in the US, there are also 22.5M device users in the US.

By: matthaus

matthaus — Wed, 08 Apr 2009 02:13:41 +0000

Hmm, I talk about users, not devices.

Admob refers to about “15 million mobile Web users for Apple in the US” & I talk about “Apple’s mobile user base” & “number of users that app actually reaches”. I took users because the comScore data refer to users.

The 22.5M on devices seem to be right. Besides Admob Greg Yardley over at Pinch Media also comes up with his estimate of 22 to 23 million devices running apps.
http://www.pinchmedia.com/three-quarters-of-iph...

By: Jonathan Wegener

Jonathan Wegener — Wed, 08 Apr 2009 01:28:07 +0000

Oh, one more note about your calculations. You say that there are 15M apple devices in the US. That's slightly off — the admob article you linked to is quoting Nielsen numbers which measure mobile web users, not devices.

From that same page: “Apple announced last week that they had sold 30 million combined iPhones and iPod touches. Our data suggests that about 75 percent of those are sold in the US”

So the number of US devices is around 22.5M rather than 15M. Unless 7.5M have been bought in the US and shipped overseas

Jonathan
http://blog.jwegener.com

By: matthaus

matthaus — Wed, 08 Apr 2009 01:21:45 +0000

@Allen, Jonathan.

Will follow-up with comScore on that. If you got any more questions, let me know.

By: Jonathan Wegener

Jonathan Wegener — Wed, 08 Apr 2009 01:15:43 +0000

Yes, i'm wondering the same thing as Allen. Would love to know what % of users have even purchased an app -- i know a lot of users have a mental barrier against paying for digital content.

I believe Sudoku (14% penetration) is a $2.99 app. Assuming they didn't give it away for free upon launch or something, that's an impressive number: 14% x 15M x $3 each = $6 million in US sales.

Are there others on here that are paid? (don't have time to search each one unfortunately).

Jonathan
http://blog.jwegener.com