“Not all of our downloads come from the http://www.cooliris.com page. In addition to cooliris.com and our product page, we get downloads from several distribution channels. One example is our Mozilla Add-ons page (https://addons.mozilla.org/en-US/firefox/addon/...), which shows over 24K downloads per day. Again, this is only one of many places where users can download the product.

“Also just as an FYI, the spikes are most likely attributed to when we auto-update our user base to a new release, as every user that auto-updates gets an upgrade page. We do not pay for traffic.”

Again, there's no way for me to verify this, but the 24K/day from Mozilla certainly makes Cooliris' numbers sound more plausible.

It's quite possible that most of the downloads are coming internationally(which would explain the compete discrepancy).

Even so, the numbers appear a bit fishy so it would be worth a look.

Also, yeah, what SK said below.

https://addons.mozilla.org/en-US/firefox/addon/...

They seem to get ~25 K downloads everyday from mozilla alone. I can imagine the total being much higher.

http://siteanalytics.compete.com/cooliris.com/?...

Compete reports under 300k uniques/month, and even if EVERY single unique to their site downloaded their software, they would get only 10,000 downloads a day. Of course, the conversion is probably closer to 1 – 5%, meaning that they're getting 100-500 downloads/day.

Also, see that HUGE cliff in traffic? That means they paid heavily for traffic.

It's extremely irritating to see Cooliris constantly lie about their numbers.

Matt, can you do some due diligence on these guys to find out what's really going on?

I beleive that is aprt of their revenue model (inserting ads into the video stream/wall) dynamically depending on content. I saw their demonstration at the OMMA Hollywood conference last month and it seemed that was the case (ad insertion) when they were demonstrating the product.

I've had the product on my browser for a while, and it is a great user experience but I look forward how they integrate it into a more central part of the browsing/online experience.

I have to say wow, those are huge numbers. 50,000 downloads of the Cooliris client every day??

Seriously, we see all sorts of numbers floating around about Web and software companies, but having been on the inside, I know they're often inflated. For example, are they counting the number of times their download server is pinged, or the full client successfully downloaded? Are they counting existing clients updating, or only new downloads?

Since the point of the stats is to show new user acquisition, I'd love some clarification of how they are tallying those numbers. If “tens of millions” of downloads and 50,000 new downloads are accurate, then this company has truly hit their hockeystick moment. I know of some very popular and well-known free programs that have been around 5-7 years that have NEVER had those kinds of numbers.

I hope the numbers are accurate (if so, then CONGRATS), but to be honest I follow new Web companies fairly closely and I've barely heard of these guys. Maybe I'm not their target demographic, but the lack of overall publicity/brand awareness makes me a little skeptical.

If they are true, then I'd like to ask the Cooliris folks for a few tips on acquisition paths!!