DeepDyve launches tools for more powerful web site search
Research engine DeepDyve announced today that it is launching three new tools that web sites can integrate to give their users even deeper and more comprehensive search results. The release comes on the heels of its new toolbox for publishers that makes their content more easily discoverable on any search engine.
The features rolled out today should come in handy especially for bloggers and news sites that aggregate large amounts of text every day, the Sunnyvale, Calif. company says. On top of that, web site visitors can conduct a search and view results all within a publisher’s web site — helping to retain audience and up advertising revenues. To install these tools, webmasters need only to copy and paste a short amount of code or download a standard WordPress plugin.
The first feature, called “More Like This Content,” displays links to information relevant to that already displayed on the page being viewed. The second, the “Content Highlight Widget,” allows web site users to highlight a chunk of text and search for it elsewhere with one click. The Wordpress plugin, on the other hand, allows Wordpress publishers to automatically generate links to “related articles” directly on their blogs or pages. DeepDyve says the tools fit with the trend toward users wanting search capabilities at all points in their web-browsing experience, not just via established search engines.
Available for free, these three tools are already available for free on the company’s web site. The difference between what DeepDyve does compared with an engine like Google boils down to query length. While most Google queries include just a few words, DeepDyve users can easily search for whole paragraphs, or more. Also, while Google indexes individual keywords to run its searches, DeepDyve indexes entire phrases of up to 20 words each.
On top of that, the company will depend on premium subscription services for revenue instead of advertising. So far, it has taken angel funding only. In Novembr 2008, it expressed interest in raising $5 to $10 million in venture capital that remains to be seen.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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