MyBuys scores $7M for retail recommendation engine

MyBuys, provider of a software service that allows e-commerce sites to make recommendations to customers based on their past purchasing and browsing behavior, has landed $7 million in additional funding.

Based in Redwood City, Calif., the company had previously raised $10 million in 2007 from Lightspeed Venture Partners and Palomar Ventures. Mybuys is already being used by online retail sites for Restoration Hardware, Wine Enthusiast and Armani Exchange.

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Camille was the lead writer for GreenBeat until August 2010. To reach VentureBeat's current writers, email tips@venturebeat.com.

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