AdMob readies new types of ads for iPhone 3.0
AdMob serves six billion mobile ads per month. And when iPhone 3.0 arrives this summer, the mobile ad company will be rolling out several new ad formats tailored to the device. So advertisers will be locked and loaded with ads that rival casual games for interactive fun.
The company will offer four new formats:
· Mobile Social Networking –- These ads will connect to the user’s Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin account.
· Search –- This one should be fun; it’ll let you type a query into the ad.
· Multi-Panel Banner -– AdMob promises to deliver “compelling motion and interaction with multiple calls to action in a single rich media ad unit.” My eyes hurt just thinking about it.
· Scrolling Canvas -– These ads will let iPhone users thumb their way through more info without having to click to another screen.
With companies like the Kleiner Perkins-backed Gojii relying on AdMob for their revenue, the success or failure of these units will have a big effect on the future of ad-powered iPhone content.
AdMob sent me these screenshots with mocked-up ads.
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About the Author, Paul Boutin
Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.
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