Comments on: RingRevenue lands $3.5M from GRP, Rincon, Great Pacific to tap high-end ad market

By: othylmann

othylmann — Wed, 01 Jul 2009 17:32:32 +0000

Just one small correction, it is the cheapest form of online advertising, mainly because it only pays what it can afford via sales or leads. It is working because the conversion rates are relatively constant, there are enough placements out there to put them on, and lots of people with placements do not have access to branding campaigns. on very niche sites affiliate ads might outperform google adsense.

By: Michael Cole

Michael Cole — Wed, 10 Jun 2009 00:53:25 +0000

Congrats to RingRevenue and Commission Junction for providing this
technology!

RevUpNet just launched it's first client on CJ's Pay-Per-Call platform
and more launches are on the way. We've been blown away by the flexibility the
platform provides when it comes to pricing calls and managing call-based campaigns.
Our last test before taking our campaign live exceeded our expectations, the reports not only have some of the best UI available, but they also reported within seconds of call events occurring. Their complete feature set makes it possible for our clients to offer generous commissions per-call.

We're looking forward to using this technology as a tool to help drive
incremental sales and to attract new publishers to our clients
affiliate programs. You can sign up for CJ's Pay-Per-Call at
www.cj.com/paypercall.

By: Scott Herriman

Scott Herriman — Mon, 08 Jun 2009 07:41:05 +0000

Hey Paul,
I think this is a great article too. I sent it to my friends and family so they have a better idea of what it is that I do.

Same comment as Colin Kelley, can you correct the spelling of my last name. It is Herriman.

Thanks,
Scott Herriman

By: ColinKelley

ColinKelley — Sat, 06 Jun 2009 07:40:09 +0000

Hey Paul,

Fantastic article. It's really great to see such a lucid explanation of the affiliate marketing space to set the context of what we do. And I love the nod to Glengarry Glen Ross.

Also would you mind correcting the spelling of my last name? I'm stuck with the rare spelling of Kelley with a second 'e'.

Thanks,

Colin Kelley

By: Thinking Voice

Thinking Voice — Sat, 06 Jun 2009 00:02:04 +0000

Great piece Paul. My company, thinkingVOICE also offers a white label solution for affiliate networks - a solution that provides real time feedback (pixel tracking and batch reporting) for each call to over a dozen of the largest affiliate networks today (we have been doing this for many years.) This is the same platform we use for our own pay-per-call network (where we pay affiliates, mobile networks, and other publishers) for driving phone leads to our advertisers. In addition to bigger ticket items (as Mark mentioned) Advertisers in the 'services' (particularly financial services) area use us to motivate affiliates to send them in-bound calls. In some cases we have seen as much as 600 calls an hour driven by these networks to advertisers with large call centers. To see an example for life insurance using our click to call technology (where you can enter your number to try) go to http://tinyurl.com/dhd29c. We track calls via a unique number for each ad, one number with an extension (where the extension is tied to an affiliate), or with click to call. Give me a call (650-963-4977) if you want to learn more.

By: Mark Suster

Mark Suster — Fri, 05 Jun 2009 23:20:53 +0000

Great article – glad to see more in depth coverage. The biggest focus for RingRevenue right now is expanding the value of goods that can be sold through affiliate networks on a CPA basis. The largest items typically sold through this channel are $200 because large value and more complex items people prefer to speak to a sales rep. With RingRevenue the affiliates can expand their market size by offering higher-value products and track calls like they do clicks.