Gydget buy pays off for Adgregate in new product rollout
Adgregate Markets, a firm that allows shoppers to make full transactions within banner ads, bought widget-maker Gydget back in January but is just now releasing its first product that integrates the two companies’ technology, reports VentureWire.
Gydget, based in San Francisco, still operates as a standalone entity, building widgets to deliver marketing messages on social networks. But now Adgregate has combined these capabilities with its ShopAds platform, so users can carry out transactions directly within widgets on networks like Facebook and MySpace. For example, a Gydget widget used by a sports team to advertise upcoming games, could also now sell tickets without directing buyers to a different page.
Based in Sausalito, Calif., Adgregate says it will still provide an ad-supported free version of Gydget for pre-existing widget users. While it hasn’t disclosed any investment history, Gydget had previously raised $1 million from Sunbridge Partners and Felicis Ventures.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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