Ziff Davis to shut down ExtremeTech web site

It’s time to mourn another casualty in the media world. Ziff Davis plans to shut down the ExtremeTech web site in the coming week or so. The staff will be let go, and Ziff Davis will circle its wagons around other sites such as PCMag Network, the digital version of PC Magazine, which Ziff stopped publishing in January.

The ExtremeTech.com web site will continue to operate as an archive only. Meanwhile, Jeremy Kaplan is expected to blog about the subjects ExtremeTech covered at PCMag.com. [Update: See the latest explanation about how ExtremeTech will continue onward without much staff]. The site reviewed all sorts of gadgets in a way that showed its experts really knew what they were talking about. It had very in-depth coverage of computers, technology, and chips. It sparred with sites such as Tom’s Hardware and AnandTech, catering to people who built their own computers or wanted the fastest gaming rigs. That market has been hurt by the recession, though hasn’t been completely decimated, so this latest closing seems more like another sign of struggles at Ziff Davis. It’s a shame to see it go.

VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.