Comments on: AdMob shuts off ad aggregators

By: pinoytutorial

pinoytutorial — Tue, 10 Nov 2009 08:16:30 +0000

LOL, if you think this is ridiculous, guess what? Google already bought Admob for 750 Million USD.

Will Admob be The New Adsense for Mobile? http://bit.ly/admob-the-new-adsense-for-mobile

You gotta love the timing of Google – having a recent release of Android powered Phones then buying this mobile-advertising firm.

By: luckyzhu

luckyzhu — Fri, 30 Oct 2009 07:10:05 +0000

As many developers know, we are a leading ad network serving billions of impressions a month worldwide in apps and mobile web sites big and small. Many developers have found Quattro directly and signed up at our website.
tiffany ringsMany more have come through the folks listed above and are (hopefully) enjoying our ad flow and innovative ad units.

By: Matt Marshall

Matt Marshall — Fri, 28 Aug 2009 00:51:05 +0000

JamesSc,

Re PIMP comment, that's kind of silly. We're fiercely independent, and if our coverage of Admob appears positive, it's probably because Admob has done relatively well. The whole point is that they've done well enough to garner a significant portion of the market. And as this story shows, we're pointing out both sides of the story.

By: Acronyms

Acronyms — Fri, 10 Jul 2009 03:59:28 +0000

Just wait for Google to offer real mobile ads and they will blow away all of this.

By: Sam Yam

Sam Yam — Sat, 27 Jun 2009 01:15:20 +0000

Want to follow up quickly with an update:

Per AdMob's requirements, we have released an update that entirely removes AdMob from our library and differentiates ads being processed through AdWhirl vs. AdMob ads. Unfortunately, with no visibility to AdMob we can no longer optimize for their eCPMs, but at least with our accepted solution developers can choose to integrate both if they so desire.

More importantly, we have also released with this new library a generic hook to integrate in any ad network that we have not explicitly partnered with, including Google Adsense ads or Greystripe ads. Furthermore, we have had a new iPhone ad network, MDotM, join our platform recently, raising supported ad networks to over 5.

As iPhone developers ourselves, our first concern has always been making sure that our large community of developers is well served and has full control over their ad space. We believe developers can only win if the mobile ecosystem is kept open and interoperable, and with empirical evidence that AdWhirl’s platform lifts developers’ revenues by 2x or more compared to just one ad network, we intend to keep building out our open service to further help our community.

Here is our blog post about the issue:
http://www.adwhirl.com/blog

Thanks,
Sam Yam, AdWhirl Co-Founder

By: jamesSc

jamesSc — Fri, 26 Jun 2009 06:06:28 +0000

also, from what we have seen… this publication has been a stone cold PIMP for AdMob since day one. Everything from guessing at their revenue (guessing high by 3X… the investors know the real story ), to conferences, everything. I am glad to see they are at least presenting Ad Whirl's and TapJoy's side of the case. Companies who provide us good eCPM (better in most cases) have been underfed by VB as more Route 101 dogfood is gulped by the readers…. In fact, this was a really dumb move by AdMob who is a bit player when it comes to real advertising dollars being fed to us. They should admit their mistake and reverse course. VB readers should conduct a search on this site for coverage of AdMob and see what I mean. My favorite thing to read is the checks I get at the end of the month (really 60-90 days ), and they don't agree with this site's stories.

By: Ryan

Ryan — Fri, 26 Jun 2009 02:38:27 +0000

I think this makes total sense for Admob. Everyone said with any of the ad aggregators it was 95% Admob anyway, and it was hurting CPMs and causing all sorts of technical issues.

By: Andy Miller

Andy Miller — Fri, 26 Jun 2009 01:07:10 +0000

At Quattro Wireless, from day 1 we threw our support behind mediation players like Mobclix, AdWhirl and Tapjoy as we felt that companies like these got it, accurately represented the needs of the developer community and served a vital role in the monetization strategy of this exploding space.

As many developers know, we are a leading ad network serving billions of impressions a month worldwide in apps and mobile web sites big and small. Many developers have found Quattro directly and signed up at our website. Many more have come through the folks listed above and are (hopefully) enjoying our ad flow and innovative ad units.

Mobile in-app advertising is in its nascency. We believe there are, and will be, many strong choices for developers to monetize their apps. Choice, ease of integration and control are the keys to helping this industry prosper. Quattro Wireless will continue to support the mediation players in addition to our own direct developer efforts.

Andy Miller
CEO, Quattro Wireless

By: james

james — Thu, 25 Jun 2009 20:24:57 +0000

Admob seems less and less relevant to AdWhirl anyway. With 1000 developers and the other ad networks they should still be able to produce better results for us. We are sticking with them and the other ad networks who have better ecpm anyway. Admob is not even in the top three in mobile web users according to Nielsen.

By: willwnet

willwnet — Thu, 25 Jun 2009 18:36:05 +0000

In Google AdWords you can specify if you want to allow your ad on Mobile devices, so any advertiser that knows what they are doing with have already Allowed/Disallowed this.

By: PaulLiu

PaulLiu — Thu, 25 Jun 2009 11:58:37 +0000

I would love to see Sam and Ali settle this in an old fashion slap contest. 1st choice location: San Mateo's Central Park, a few blocks from Admob's headquarters. 2nd choice location: Sam Yam's front yard 10 feet from Adwhirl's headquarters. Any wagers?

By: iphone man

iphone man — Thu, 25 Jun 2009 08:52:48 +0000

You want to use Google? So far 60% of their “mobile” ads, are not mobile focused, they are the same as their web ads. Let's see what happens when their advertisers find out they paid for a web ad and got a mobile ad.

By: iphone dev

iphone dev — Thu, 25 Jun 2009 08:50:20 +0000

I think admob is shooting themselves in the foot, pissing off developers is sort of dumb when they are needed for revenue. It's easy in adwhirl to turn off admob and go with the other folks, especially once Google is supported.

By: appdeveloper

appdeveloper — Thu, 25 Jun 2009 06:13:07 +0000

Isn't the reason for AdMob to do this obvious? Google's AdSense for iPhone and Android went public beta today. AdWhirl claims to be working on support for Google AdSense with Google's blessing (though I suspect it will require a library update). So once adsense support does go live, it will be trivial for developers to switch - just go to adwhirl's website and 'enable' adsense.

Eventhough AdMob is the 800 pound gorilla, if they have to compete with google, I'd be running scared and making stupid decisions too.

- App Developer

By: PopApps

PopApps — Thu, 25 Jun 2009 04:49:23 +0000

Greystripe has a CPM guarantee Program. See article below. I wonder if it applies to Adwhirl.
http://www.techcrunch.com/2009/06/24/greystripe...