Sony names a deputy chief for its games business

Sony has named Kunimasa Suzuki, a veteran of its Vaio computer business, as the deputy president of its video game business.

Suzuki will report to Kazuo Hirai, president and group chief executive of Sony Computer Entertainment, which is the Japan-based game business that includes the PlayStation products.

The appointment is effective July 1 and Suzuki will assist Hirai in handling day-to-day operations of the game business, including areas of strategy and product planning.

Sony is definitely in need of strategy in games. The PlayStation 3 is a distant third in console sales, weighing in at 22 million sold compared to more than 30 million for Microsoft’s Xbox 360 and 50 million for Nintendo’s Wii. Nintendo’s handheld DS and DSi are also outselling Sony’s PlayStation Portable by two-to-one. In the previous generation of consoles, Sony’s was No. 1.

Right now, the company is hobbled by high costs for the PS 3, which includes a Blu-ray movie player, at $399. Video game observers have been expecting Sony to cut its price, but the corporation’s overall business is still weak.

Suzuki joined Sony in 1984 and was assigned to work in Saudi Arabia in overseas marketing. In 1999, he became head of the Vaio computer business and continued there until 2007. Then he took corporate strategy and planning jobs.

Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase your ticket now to save $200!

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat