Market research vs. gut instinct
Jeff Hawkins, founder of Palm Computing and the inventor of the Palm Pilot, knows a thing or two about innovation. In this segment, from Stanford University’s Entrepreneur Thought Leader Lectures, Hawkins discusses how to balance market research with your intuition.
Focus groups can only take you so far. Listening to customer wishes and demands helps more. But sometimes, you simply need to ignore what the data is telling you and follow your gut.
http://ecorner.stanford.edu/swf/player-ec.swf
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About the Author, Chris Morris
Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge
