TechCrunch founder launches hardware startup

tcpadA year ago, TechCrunch editor Michael Arrington announced his plan to build a “dead-simple Web tablet for $200,” using crowdsourced designs from his readers.

Today Arrington announced the formation of Crunchpad, Inc, a startup company with 14 employees in Singapore. Crunchpad will oversee manufacture of the device, also called the Crunchpad.

Here’s his description of the Crunchpad, a netbook-meets-iPhone device which Arrington came to believe was an obvious product that gadget and PC makers would fail to deliver:

The machine is as thin as possible, runs low end hardware and has a single button for powering it on and off, headphone jacks, a built in camera for video, low end speakers, and a microphone. It will have Wifi, maybe one USB port, a built in battery, half a Gigabyte of RAM, a 4-Gigabyte solid state hard drive. Data input is primarily through an iPhone-like touch screen keyboard. It runs on linux and Firefox. It would be great to have it be built entirely on open source hardware, but including Skype for VOIP and video calls may be a nice touch, too.

If all you are doing is running Firefox and Skype, you don’t need a lot of hardware horsepower, which will keep the cost way down.

“There’s factories that just churn stuff out. It’s pretty simple,” Arrington told the Business Times. A year ago, it would have been valid to question the market for a Crunchpad, given the ongoing failure of tablet PCs. But in 2009 jargon, the Crunchpad isn’t a tablet PC. It’s a netbook with an iPhone-style touchscreen instead of Microsoft’s stylus-driven tablet interface. You could use it to read books, too.

The article is worth reading as a profile of Arrington and his various business ventures. Did you know TechCrunch now has 21 employees and claims $6 million in 2008 revenue from events and advertising? Arrington claims 15 million pageviews and 5.5 million unique visitors per month for his network of blogs. That puts it ahead of most newspapers.

tccoverCan Arrington raise the funding to ship the Crunchpad to consumers? Because so much Valley investing is based on personal connections, I’ll bet a buck he makes it happen. Angel investor Ron Conway, whose Wikipedia entry says he “is thought to have made more investments than anyone else in Web 2.0, supporting more than 100 companies,” told the Business Times he wants to invest in the Crunchpad.

(Insider gossip bonus: Arrington, who made his name with a blog that refuses to adhere to some of the ground rules in use at older print-based publications, normally has little use for traditional journalism. So it’s funny for some of us that he used an old-school local newspaper, the San Francisco Business Times, to announce his company. Why not Twitter, Mike?)

[Are you an entrepreneur or executive active in mobile? Join us at MobileBeat 2009, our mobile conference for industry leaders. Sign up soon.]

Next Story: Fire takes down Authorize.net, halting e-commerce for many
Previous Story: Doom Resurrection brings hardcore gaming to the iPhone

Bookmark and Share
Photo of Paul Boutin

About the Author, Paul Boutin

Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.

  • As manufacturing costs continue to plummet, I believe we're going to see a new evolution of hardware opportunities on the market. Flexible manufacturing systems are going to do for hardware what software as a service has done for software. I look forward to the day that I can design my own hardware online and get a prototype sent in the mail.
  • he sure can find tons of funding to make it.

    The question is: can a lawyer design a device that can compete with "the little guys" i.e. amazon, apple, dell, sony, m$ ?
  • ericmoritz
    My fingers are crossed that this will be awesome. I constantly wish my EeePC 1000HE was just a touch screen.
  • That is very interesting he chose a news paper over twitter. With so many articles discussing twitter it seems like TechCrunch loves the service, they may even be obsessed. This might be a dumb question, but do you think his decision had to do with shipping issues?