Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
The web performed much better than in past big events during the live video streaming of Michael Jackson’s memorial service today, according to web measurement firm Keynote Systems.
The company’s index of 40 web sites was unaffected as a whole by the large amount of traffic associated with millions of online viewers of Jackson’s memorial. That’s a big contrast to the inauguration of President Obama, when Keynote’s index slowed by more than 60 percent at the start of the event.
But news sites that provided up-to-the-second live video coverage of the event did see delays. On average, it took about 20 percent longer to load home pages. The average load time rose from 4.25 seconds to 5.5 seconds, while some sites in the index took as long as 18 seconds to load. Average web site availability, or the ability to download all of the page content on a given site in less than 60 seconds, dropped slightly from 100 percent to 96 percent. A few sites dropped under 80 percent.
Keynote’s index includes ABC News, AOL, CBS News, CNN, Fox News, Google News, Los Angeles Times, MSNBC, NBC, NPR, New York Times, San Francisco Chronicle, USA Today, Wall Street Journal, Washington Post, and Yahoo! News.
Meanwhile, web service company Akamai said it delivered 2.2 million video streams during the memorial service, while video streaming service Ustream said it served 4.6 million video streams to viewers on CBS.com. The traffic was more than 2 terabits a second. As we noted earlier, site performance company AlertSite said E!Online saw its response time for its home page reach as high as 20.75 seconds, while gossip site TMZ’s home page response time hit 10.41 seconds during the memorial. Both suffered some page errors during the memorial service. People logging into Twitter during the memorial service saw login failures about half the time.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results