Setting your company's valuation

What’s the biggest mistake an entrepreneur can make? According to Jason Green, Founding Partner at Emergence Capital, it’s responding to the question about the valuation of their business.

In this segment, taken from a 2007 Entrepreneur’s Summit hosted by Stanford University, Green discusses ways to turn the tables on investors who ask that question and the importance of letting the market decide what a company is worth.

http://ecorner.stanford.edu/swf/player-ec.swf

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About the Author,

Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge

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