Motorola snags former Samsung head of mobile marketing

William Ogle, former chief marketing officer for Pizza Hut, and recently chief marketing officer for Samsung Telecommunications America, has been appointed chief marketing officer for Motorola’s Mobile Devices business. Ogle will report to Sanjay Jha, Motorola’s co-chief executive officer and CEO of Mobile Devices.

In the 2008 video interview with Forbes, below, Ogle says that yes, Samsung’s strategy of marketing 50 to 60 models of phones can be stressful on the marketers. But the array of phones lets Samsung position itself in different categories, rather than trying to come up with a single iPhone-like superphone that’s marketed to everyone. Is he sure that’s a bad idea?

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