Motorola snags former Samsung head of mobile marketing
William Ogle, former chief marketing officer for Pizza Hut, and recently chief marketing officer for Samsung Telecommunications America, has been appointed chief marketing officer for Motorola’s Mobile Devices business. Ogle will report to Sanjay Jha, Motorola’s co-chief executive officer and CEO of Mobile Devices.
In the 2008 video interview with Forbes, below, Ogle says that yes, Samsung’s strategy of marketing 50 to 60 models of phones can be stressful on the marketers. But the array of phones lets Samsung position itself in different categories, rather than trying to come up with a single iPhone-like superphone that’s marketed to everyone. Is he sure that’s a bad idea?
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About the Author, Paul Boutin
Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.
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