MobileBeat: Taking mobile marketing mainstream

July 16, 2009 | Paul Boutin

“Nobody ever got fired for buying TV,” our panelists agreed, yet mobile video traffic is catching up to mainstream television, with traffic growing 30 percent per month at some sites. Mobile traffic is becoming easier to track in detail than PC traffic, with location and user data spelled out in higher detail.

Mobile marketers will need to figure out their customers are really doing. A significant fraction of Google requests are navigational, our panel agreed, as customers type in the names of websites, pages or products they want to reach. That means Google gets the traffic credit for a repeat visit to someone else’s site that had delivered a satisfying experience.

One challenge to marketers will be to tie the thread of metrics from mobile back to Web.

Below: Moderator Brad Stone, New York Times; Alex Moukas CEO, Velti; A.J. Rhodes, Disney Online; David Smith, Mediasmith.