MeetMe iPhone app solves pesky problem of finding a meeting point

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Finding an appropriate and convenient place to meet a business partner, friend or stranger can get pretty time-consuming. Ann Arbor-based iPhone application publisher Basara is trying to solve that problem with Meetme. It’s a fairly simple solution: the app combines Google Maps with Yelp recommendations to suggest a handful of meeting points between two locations.

Suppose you’re trying to meet a business partner between San Francisco and Palo Alto, Calif., and you have a hankering for Indian food. MeetMe will find the halfway point between the two places then pull up the most highly-rated Indian restaurants from Yelp near there. (When I tried this example, the app suggested five options in San Mateo.) You pick the most attractive options and then the app e-mails both you and your partner driving directions. If you want to move the meeting point closer to you or to your partner, there’s a sliding scale on the app that lets you fix that too.

Basara charges $1.99 for the app and has no advertising on it. It’s the two-person company’s first project, but founder Greg Hammerman has a track record after creating and selling TechStreet Inc. to Thomson Reuters in 2003. The company has raised seed funding from a handful of investors.

I’m hard-pressed to come up with a competitor that does exactly what Meetme does. You could use a combination of Google Maps and Yelp on your own, but that would take a few more steps and some eyeballing to figure out where a halfway point is. There is an iPhone app called Meetways that finds a midway point, but it doesn’t make any location recommendations.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.