Overcommunicate — even in the bad times

It’s easy to share good news with your employees, but it’s just as important to keep them in the loop when things are less than ideal. Pacific Biosciences chairman and CEO Hugh Martin stresses the importance of overcommunication in this Entrepreneurial Thought Leader Lecture given earlier this year at Stanford University.

Martin holds a weekly company-wide meeting in which he shares information about strategies, funding and other big-picture items. That openness, he says, gives employees context and makes them feel like critical stakeholders.

http://ecorner.stanford.edu/swf/player-ec.swf

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