TV time holds steady against the Internet

In the past five years, Americans have dropped their time spent with radio and newspapers by nearly one-fifth, according to Forrester Research’s latest Internet use survey. In return, they’ve more than doubled their Internet usage, jumping from six hours per week average to more than 12.

But the 40,000 American adults surveyed by Forrester haven’t changed the amount of time they spend watching TV. U.S. consumers average 13 hours of TV per week, a figure that hasn’t changed since Forrester began collecting data in 2004. This is despite the fact that one quarter of online consumers now watch full-length TV shows on the Internet, and a third watch some sort of video content online. YouTube and Hulu users still manage to fit in another 13 hours of traditional television on average.

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