Popular social game maker Zynga announced today that it has acquired MyMiniLife, a social network centered around building and decorating virtual homes and other virtual environments.
Zynga says it’s looking to “integrate the MyMiniLife staff and technology” into its team. An early look at what the San Francisco-based social games company might do with the acquisition can be seen in FarmVille, a game released in June that lets users build farms and visit friends’ farms. The game gets more than 6 million unique users per day, according to Developer Analytics, and we can probably expect to see more Zynga games that center on building and sharing different environments.
MyMiniLife chief executive Sizhao Yang says the company never raised any venture money, though it raised some funding from individual investors, including Payman Pouladdej, the first investor in Etsy and an early investor in IMVU; as well as Michael Powers, who was the first employee at Slide and an early employee at YouTube. MyMiniLife’s founders are all working at Zynga now, Yang says.
The terms of the deal were not disclosed. As for the MyMiniLife site itself, Yang says it has 4 million registered users, who have purchased 130 million virtual goods.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.