Whatchoo talkin' 'bout, augmented reality Gary Coleman?

Want Gary Coleman to predict the next 25 years of your life? Right….

The 80s sitcom star is in an augmented reality Facebook application where you download and print a graphic, hold it up to your Web cam, and a 3-D bobblehead of him will appear in the feed telling your fortune along with the futures of 25 of your friends.

Augmented reality is a young field where developers can overlay information or 3-D graphics into a live camera feed. Imagine walking down the street, holding up your phone and seeing restaurant listings and reviews in the viewfinder on top of physical buildings on the screen. It gets most of its hype from mobile phone applications, but marketers are closing in on it too. There have been augmented reality business and baseball cards.

For its 25th anniversary, French fry vendor New York Fries tapped Coleman to appear in the campaign, holding a cup of fries with the slogan, “After 25 years, some things are still fresh.”

From ARTimes and Marketing Mag

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Tags: augmented reality