Solicit feedback, not funding
There’s an old saying: Ask for advice, you get money. Ask for money, you get advice. The team at Cooliris actually found this to be true. Rather than relying on a single pitch meeting, the founding team met regularly with a variety of companies to determine how their tech could enhance the Internet landscape. Product manager Josh Schwarzapel and CEO Soujanya Bhumkar tell their story in a talk given at Stanford University’s Technology Venture Program earlier this year.
http://ecorner.stanford.edu/swf/player-ec.swf
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About the Author, Chris Morris
Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge
