Facebook Connect expands beyond iPhone to mobile web

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Last March, Facebook released Facebook Connect for iPhone, which allowed iPhone application developers to integrate Facebook’s social features into their mobile applications. Today, at Nokia World in Stuttgart, Germany, the company announced a version for other smartphones.

It’s called Facebook Connect for Mobile Web, and, as with the iPhone version, it gives app developers an easier way to reach Facebooks’s users and their data.  Availability on Nintendo’s DSi came earlier this month.

Facebook Connect, which was launched in 2008, is a way for outside applications to access a person’s profile information when they register or use a service. It makes it easier to sign-up for new programs, because you don’t have to re-enter all your information. And because Facebook has always emphasized real identities, it’s more likely to give developers (and advertisers) accurate information about user demographics. The more applications Facebook Connect can bleed into, the stronger the company’s chances are of building an advertising platform across the mobile web where it can connect brands with apps or sites fitting a target audience.

An intrepid reader shares a video of Moissinac’s presentation below:
http://vimeo.com/moogaloop.swf?clip_id=6413506&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Henri Moissinac over introductie van Facebook Connect for Mobile from Erwin Boogert on Vimeo.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.