TC50: Startups can trade favors at

When you’re running a startup, you don’t have a lot of money to spend on services. That’s why startups often trade services between each other, or look for bartering opportunities. A company called, which debuted its product at the TechCrunch50 event in San Francisco today, has created a site that formalizes that favor-trading process.

The site is built around “favor points,” which are earned whenever you provide services to another company — say one of your developers spends some time building a website. Then you, in turn, can post jobs that you need done — say you don’t have anyone who can do marketing — and offer favor points in exchange. In the end, startups can get many of the basic services they need for free, potentially saving themselves tens of thousands of dollars. Or you can get paid in a mix of favor points and real money. says it plans to make money through a “freemium” model, where access to the site is free, but startups pay extra for services like complete service directories.

Some of the judges were skeptical, pointing out that money was invented for a reason: After a certain point, bartering just doesn’t make sense. says it will be working hard to control the value of its favor points virtual currency, starting by only allowing 100 startups into the site at a time.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat