Fwix, a site that allows users to find news impacting their local areas, has brought in $2.75 million in a first round of funding from BlueRun Ventures, among others. At the same time, it announced the launch of its API platform, allowing online publishers to add feeds of local news to their sites and widgets, enriching their own content for their local viewers, and helping to monetize their offerings.
Based in San Francisco, Fwix doesn’t just sort news items based on location. It also analyzes viewing data to determine which stories will be most relevant and interesting to an audience in a particular region. It funnels in blogs as well as news sources of all sizes — all in real time — from 80 cities across the U.S. and Canada. The company has an estimated userbase of 9 million unique visitors a month.